WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling.
Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW Alo's Senior Manager of International Retail Marketing will support the planning and execution of ALO’s global retail expansion, owning end-to-end project management of international store openings from concept through launch. Serving as the operational backbone behind each opening, you will translate creative vision and Marketing strategy into high-impact store launches that drive awareness, affinity, and new country growth. You will build scalable processes to support our rapid expansion and partner cross-functionally with teams across the business to deliver seamless, on-brand experiences.
This role will manage budgets, all aspects of production, timelines, time zones, vendors, and complex logistics with local nuance—ensuring every international retail opening is better than the last.
RESPONSIBILITIES
) are aligned and tracking towards key milestones Support every aspect of event production from start to finish, from coordinating with events agencies, vendors, contractors, shipping partners, construction teams, etc. Manage procurement of supplies, signage, and all event assets required for success Work hand in hand with in-house creative, CRM, and planning teams daily Frequently work outside of the PST time zone to complete projects – being willing to work across KST, CST, CET, GMT, etc. to communicate in real time with event partners across the globe Budget, Vendor + Process Management Own budget tracking for each international opening, maintaining meticulous records, flagging risks, and supporting reconciliation Coordinate with Finance for POs, accruals, tracking spend by month, and vendor onboarding Build + refine the new store opening template consistently as openings increase Manage myriad vendor payments with various internal AP teams, ensuring invoices are paid quickly, in the correct currencies, tracked appropriately, and coded to the right place Manage international shipping daily, ensuring key event materials cross borders successfully, liaising with shipping partners, ALO owned warehouse teams, couriers, Planning + Allocation teams, customs, etc.
Onsite Execution Travel internationally as needed to spearhead new store openings on the ground, ensuring seamless execution, real time problem solving, support from start to finish, and a positive brand presence to ensure camaraderie and success Manage opening logistics directly – from load-in, production builds, VIP events, offsite community programming, private shop nights, private tours, grand opening weekends, and load-out Ensure every opening meets Alo’s global standard of excellence and is on brand Post-Opening Support Help maintain scalable tools, templates, and processes to support future rapid international expansion that incorporate learnings from recent openings Responsible for capturing KPIs after every new store opening, logging into a recap tracker, including event attendance, store performance, social recaps, new customer acquisition, etc.
